In early 2000, Michael Guy began developing network based data tracking and analysis tracking systems to reduce online piracy in the entertainment industry. For example, Napster presented an enormous problem for the music industry by devaluation of its product. By enumeration and Geo ip location, systems could identify large scale offenders and send that data to copyright holders for enforcement.
The early systems focused on unlawful digital duplication and subsequent unauthorized distribution of intellectual property in the form of digital files such as the Napster network and later the P2P hybrids (peer to peer) and various other decentralized networks.
Anti Piracy Systems
The very first Anti Piracy system was the brainchild of Michael Guy. While others placed focus on creating a new era of media measurement and selling detailed reports of what had already happened to the Record Companies who were already suffering, Michael placed the focus on stopping online piracy before it happened by shutting down networks capable of large scale distribution both known and unknown. Big data tracking and analysis systems were designed to help identify legitimate high value target acquisition systems for law enforcement. “Law enforcement was simply overwhelmed and we could not chase down every kid with a Madonna MP3” said Guy in an interview with Entrepreneur Magazine.
Michael Guy consulted on both Napster cases whereas Napster was shut down by court order of Judge Patel in the 9th circuit court.
In the largest Online Music Litigation in history, Michael Guy served as Anti Piracy consultant for:
- Capitol Records, Inc.
- Virgin Records America, Inc.
- Priority Records, LLC,
- The Forefront Communications Group, Inc.
- Jubilee Communications, Inc.
- EMI Christian Music Group Inc. collectively, the “EMI plaintiffs”.
- Munger, Tolles and Olson LLP (“Munger Tolles”) (counsel to UMG Recordings, Inc.
- Interscope Records
- Motown Record Company, L.P., collectively the “UMG plaintiffs”
- Paul, Weiss, Rifkind, Wharton & Garrison LLP (“Paul Weiss”) (counsel to Jerry Leiber, individually and d/b/a Jerry Leiber Music
- Mike Stiller, individually and d/b/a Mike Stoller Music
- Frank Music Corporation
- Peer International Corporation
In the post Napster era 17 Billion dollar Napster litigation.
Michael has been an innovator in anti piracy system design for detection of American copyrighted materials leaked to the web. preserving intellectual property rights. While Michael’s legacy system versions were centered primarily around network detection of digital products, Michael’s new systems profile networks for physical products advertised online for authenticity.